Statistics show that visitors on a website will give it a “once over” for about 5 seconds to determine
- If they can easily navigate your site
- If the information they are looking for is on the page / relevant content
FIVE SECONDS! That’s it - – - that’s not a lot of time for a making a lot of mental notes. If they are gone without clicking on other links they are a “bounce” and you have a problem.
Think about your real estate Website as a home you are helping the property owners getting ready to have photographed.
- Does the home look cluttered?
- Do you need to take your arm and run it down the shelf to remove all the knick-knacks?
- Are the kitchen counters over accented with cookie jars and roosters?
- Is there more furniture in a room than needed?
If your site is too cluttered, it will be confusing to the visitor and they will leave.
Below are a few tips to optimize your landing page to increase visitor conversion:
- User smaller and fewer graphics
- Use bulleted text list when possible
- Keep the content short – keep away from lengthy paragraphs
- Try not to have the visitor scroll below “one screen height” (meaning, if you have to scroll, your page has too much content)
- Reduce the number of choices and links
Another way to think of the first page of your site is to compare it to a magazine cover – simple images with a little teaser text and it makes you want to open the magazine and read more.
If you have questions regarding our real estate administrative or marketing services, email us your questions.
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