It was announced by HitWise this morning indicated that Google accounted for 71.49% of all U.S. searches for the 4 weeks ending Jan. 31, 2010 which is a 1% decrease month-over-month.
Normally this type of an announcement after a major holiday would not be noteworthy but something else happened during this period…Bing increased its search market share 5% in the same period.
What was also announced was longer search queries (searches of 5 to more than 8 words) continue to increase. Between December 2009 and January 2010, search of 8 or more words increased 6%. Shorter search queries (those of 1 – 4 words) in the same period fell 1 % month over month, but accounted for nearly 80% of all searches in January.
Is it a Keyword or a Long Tail Keyword?
- Short tail keywords are normally 1-3 words in length. (example: Real Estate Nevada)
- Long tail keywords are typically 3-6 words in length, but are growing to be even longer! (example: Real Estate Short Sale Agent Las Vegas Nevada)
Read here for the full article.
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Long tail searches for SEO is a great idea for real estate clients to find you!
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I have found that long tail searches are the best leads.