Everyone always asks me, “what should I be doing to develop content…I need ideas.” So, below is my suggested routine to keep up with your blog:

DAILY:

1. Go to Zillow or Trulia and read what potential buyers want to know that are in your area. Example: “Does adding a swimming pool increase the value of my home when I sell it?”  Sounds too basic right? WRONG, this is a valid question that someone wants to know the answer to!
2. Write 300+ words and add to your personal blog and backdate the blog to 1-2 months prior.
3. Return to Zillow or Trulia and answer the question with basic information “…but visit my site to read more about this topic.” and add the link to your site within your answer.
4. Read your Google Alerts to see if there is anything interesting locally that is either related to real estate or current local event (I have a client who blogged about his local YMCA going into foreclosure and the amount of visitors it attracted to his site was insane!)

WEEKLY:

1. Follow the HUD press releases and other government sites to keep up with current information and post to your blog.

MONTHLY:

1. Run reports from MLS of how many properties are active, contingent, pending and sold and compare that to the current month. Be sure to break down by property type.

Blogging your way to riches! Real Estate Agents who have gotten on bored with a new way to advertise to buyers and sellers have begun to realize the massive potential to this new medium.

Blogging for businesses is truly a new wave of the future. Not only is using blogging as a major form of advertising very, very inexpensive, it carries a lot of weight with the home sellers and home buyers. 

Everybody goes directly to the Internet now to gain useful information. It really is the first place they start the search for any problem they have. Using blogging you can be the expert they are searching for.

By having lots of posts detailing the new tax rebate for first time homebuyers, or going into over all about how to stage a home for sale you will attract buyers and sellers to your web site thereby giving you an opportunity to make them into clients. A great way to do that is to follow the blog with a “click to get more information” link. You can offer a free market analysis of their home, or offer to put buyers on an emailing list that will send them the newest listing in their area.

The possibilities abound with all the amazing ways to use a blog site. Not only will it make you lots of money it will put you and your business out to the public as an expert in your field.

Don’t have time to create and post your own blogs (yes, you should have multiple blogs for optimum SEO and lead generation)?

Outsource!