This definition doesn’t come close to really describing how a blog can help propel your business to be more successful then you ever thought possible. By keeping up a regular blog not only will you be keeping in touch with past clients and any future clients just joining your sphere of influence, you will be putting your name out to millions of people.
When people type into a search engine they want “California Real Estate” they will get many, many hits. It is very hard to get on the first page for such a general search. Big companies with big pockets are able to do it, but for most agents though it is far too expensive.
By utilizing a blog you have the opportunity to attract people’s attention and optimize the search engine. For example Jenny wants to know how to ready her house for sale. She types into her search engine “How to sell my California home” and your blog comes up with your ” 7 things not to do when selling your California home” post. Jenny is very impressed at the detail of the article and continues to search your other blogs for more information. Finding a lot of excellent advice Jenny leaves her name and number and requests more information.
So essentially what you have done is attract a seller to your site, kept their attention with valuable information, and obtained a very good lead. Without ever having to cold call, knocking on doors, or having to spend thousands to get names for a direct mail campaign.
By using blogging as an advertisement for your business not only are you getting your name out there even more, you are adding power and prestige to it. Using quality posts, written by you or someone else, will show you know what you are talking about so when you are face to face with clients they already respect your opinion.
Blogging is an excellent way to advertise for new opportunities and keep existing clients coming back to you for expert advice.
Don’t have time to maintain your own blog – outsource an expert to write your articles and post to all your blogs. In the long run, it will save you time and money.
