Lock up your local market! Introducing Trulia Local Ads

January 14, 2010 By Leave a Comment

ARTICLE FROM TRULIA BLOG:


Today we’re excited to announce our new hyper-local advertising platform, Trulia Local Ads. Local Ads completely open up the ad market on Trulia, making it affordable for real estate professionals and businesses of all sizes to own a slice of their local market. What does a slice of your local market look like? It’s an easy way of directly targeting audiences at the city or even ZIP code level, reaching the local customers who matter to you most.

We understand that your local market may be a crowded space. Local Ads make it simple to outshine the competition by grabbing the attention of local buyers and sellers. In each city and ZIP code, there is a limited amount of advertising inventory, so when you lock up a large share of ad space, you lock out your competition. It’s a snap to activate your Local Ads campaigns. Just select a few locations and use sliders to purchase the slice of your local market that meets your budget. Ads targeted by ZIP code will show up on listings pages, while ads targeted by city show up in search results.

localads blog 2a Lock up your local market! Introducing Trulia Local Ads

We’ve spent a lot of time making Trulia Local Ads campaigns fast and easy to create. When you build your Local Ads campaign, you can select from default ad templates that dynamically update using your Trulia listing data or profile information. These ads are generously larger than competing services and perform 5 times better than the industry average for banner ads. If you’ve previously built your own advertising creative for campaigns elsewhere online, Local Ads allows you to simply upload your own custom image.

localads blog 3 Lock up your local market! Introducing Trulia Local Ads

For now, Trulia Local Ads is in limited release and only available to our Trulia Pro subscribers. Please sign up to be notified when we release to the general public. If you’d like immediate access to Local Ads so that you can get the jump on your competition, subscribe to Trulia Pro.
Please use referral code PREM492 if you upgrade your account

Filed Under: Trulia

Top 11 Reasons Why You Shouldn’t Outsource Your Marketing

June 20, 2009 By Leave a Comment
You have unlimited time to write your own blogs and press releases AND submit them to related web sites
  1. Your office resources are endless to help to develop ads and post to BackPage, CraigsList and Kijiji
  2. You have a dedicated Web team to analyze your Web site stats and optimize your Web content accordingly
  3. Your in-house graphic design team develops all your brochures / postcards for mailings and CDs / flyers for open houses
  4. Your independently wealthy and can afford to spend money on hiring additional staff to create and maintain your real estate marketing needs
  5. Your team of experts knows how to create videos from photos and post them on video Web sites
  6. You don’t mind paying for paid vacations, medical / dental insurance, sick leave, SUI, FUI, overtime, bonuses…should I continue?
  7. You have lots of room in your office or home office for your staff
  8. Your Web listings automatically write their own descriptions and post themselves on real estate Web sites AND maintain themselves
  9. Your favorite part of the week is creating electronic newsletters to send to your sphere of influence and past clients
  10. You know so much about social networking you should be teaching others how to use it to generate leads

My tagline is “The Internet has changed the way clients find you – let us help them.”  is very true of today’s marketing of listings. Stats prove that potential home buyers research communities, school, subdivisions and even agents before making contact with anyone.

The more of a presence you have on the Web, the more impressed clients will be with you. The more your name, Web site, etc. is out there, the better potential clients will find you.

I have a client who has received several BUYER leads from Craiglist “homes for sale” because they are researching the marketing the agent does for others.

Internet and social networking have created a time consuming monster for agents to keep up with what others are doing to stay in the game. Unfortunately, not everyone has the experience, time to learn, time to maintain, desire to do any of it or understand why they should do it. By developing a marketing plan (and updating it regularly) you can figure out what is the most “bang for your buck”, what is eating up your time and what you might want to outsource.

There are cost effective ways to outsource these marketing efforts so you can spend time where it needs to be, working with current and potential clients.

Filed Under: eclassified, Facebook, Flyer, Lead Generation, Linked In, Listing Syndication, Marketing, Outsourcing, SEO, Social Media, Social Networking, Trulia, Twitter, WordPress

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