How to Increase Your Bottom Without Food

December 27, 2010 By Leave a Comment

rhino 300x199 How to Increase Your Bottom Without FoodThink about your daily routine… answering emails and voice mails from the day before. Working with clients to buy and sell their homes. Paperwork paperwork paperwork.

Now, you need to market your listings and your business on and off the internet. More hours in the day is what you need – where will you find them? Take a few seconds to figure out how much time does it take you to do the following:

  • Write a blog article and post
  • Upload listing to MLS
  • Enhance Realtor.com listing
  • Enter listing into Postlets,  vFlyer, YouBuz, etc.
  • Brand your listing to your Trulia account
  • Create videos from photos and post to social media site
  • Stay on top of your social networking sites
  • Create email blast to database
  • SEO work
  • Anything else you do on the internet to promote your business and listings

Do you have that magic number? Now, plug it in to this spreadsheet and see how much more money you could add to your BOTTOM LINE in commissions if you had this time back. Go ahead…try it. It will take less than 30 seconds for you to see that you MUST be outsourcing your administrative and marketing efforts.

Click to download our Excel spreadsheet to see how much you can increase your bottom…bottom line that is.

Filed Under: Listing Syndication, Marketing, Outsourcing, Social Media, Social Networking

Where Does Your Website Traffic Come From?

February 20, 2010 By 1 Comment

google bing yahoo msn live search engine seo1 Where Does Your Website Traffic Come From?

Google may bring this business over 80% of their traffic today, but …

  • What if the next change Google algorithm update hits them hard?
  • What is going to happen to this business if their ability to rank well with Google goes away?
  • Does the majority of your traffic come from organic searches?
  • How much of your traffic is from a referral source?

Businesses today concentrate so much of their efforts based around Google that they sometimes forget about what the other source potential can be. Yes, Google is here and isn’t going away but take Google out of the picture…now what? What do you have?

Suggestions to drive referral traffic to your site:

  • Video marketing (TubeMogul, YouTube, etc.)
  • Emails and newsletters to your personal database (sphere of influence, past & current clients) – send them a short email with teaser links to your site or include a short video with links to items discussed in the video
  • Newsletters and other subscriber-based content to your list building database.
  • Blogging
  • Listing Syndication
  • Twitter
  • Real estate forums (ActiveRain Localism, Trulia and Zillow are some of the best)
  • Social networking (Facebook, LinkedIn, etc.)
  • Local business locators with Google, Bing and Yahoo (let me know if you have questions to submit your business properly)
Filed Under: Bing, Blog, Facebook, Google, Lead Generation, Linked In, Listing Syndication, Search Engine / Directory, SEO, Social Media, Social Networking, TubeMogul, Twitter, Video Marketing, WordPress, YouTube

What is Wibiya?

February 18, 2010 By Leave a Comment

Everyone asks me “What is that toolbar at the bottom of your blog?”

Well, it’s something I added when it was being beta tested and forgot it was there. I added it because I saw it on other blogs and thought it was “cool.”

If you need help installing yours – let me know.

I pulled the following from their website that explains what the tool bar is and how it benefits your blog:

Wibiya enables blogs to integrate the most exciting services, applications and widgets of their choice into their blog through customized web-based toolbars.

Their platform offers a one-stop solution for integrating, managing and tracking third-party applications.

Currently we offer a fixed set of tools such as creating a blog community via Facebook connect,
enabling Twitter alerts on your blog and enabling post navigation but there is a lot to wait for as we will be adding more and more application through time.

Integrate Facebook and Twitter Into Your Website

  • Enable your readers to tweet from your website and share your content.
  • Full twitter experience including Search, Latest tweets, Tweets about each page and more…
  • Bring your Facebook Fan Page stream to your website and grow the number fans.

Increase Page Views

  • Engage readers and raise page views with apps such as Latest Posts, Real Time Users, and More…
  • Gain traffic from the social web
  • Track your traffic growth through simple analytics tools

Communicate With Your Readers

  • Broadcast messages, alerts and more to all your visitors in real time
  • Share your latest tweets with your readers in real time
  • Participate in live chat rooms with your audience

Power Tools

  • Discover a growing range of applications to enrich your readers experience
  • Full tracking and management system for each application and effectiveness to your website
  • Add and remove applications in just one click
Filed Under: Social Networking

Benefits of Social Networking

July 2, 2009 By Leave a Comment

As real estate agents we all understand the importance of social networking. With society so fast paced today networking can be a difficult thing to accomplish along with everything else that needs to be done. Modern lives are much more complicated and busy and using tools to help agents connect with home buyers and sellers can increase your business immensely.

Utilizing web sites like Facebook, twitter and youtube not only will increase the exposure of your business, it will allow sellers and buyers to get to know you on a personal level. People really like to work with people they know a little about. Posting pictures of your toy poodle or your love of all things made out of macramé may not seem vitally important to your business at first when the society for the preservation of macramé calls for you to list their head quarters you will be smiling all the way to the bank.

This scenario may be far fetched but the concept is very sound and has been proven to work again and again. It works because it is based on a concrete marketing principle that social networking leads to sales. It is all about who you know.

The internet is an excellent tool to help you get your name out to the people who can benefit from your business the most. In the process of telling people about you through these helpful online web sites, you will get the huge advantage of forming contacts along the way. A lot of different people use the net to research people, businesses and many other things. In fact for most people the internet is the first place they go to when needing some information. Make sure you are at the top of the list in your area and use the net to form lasting relationship that will help your business immensely.

Filed Under: Social Media, Social Networking
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