Where Does Your Website Traffic Come From?

February 20, 2010 By 1 Comment

google bing yahoo msn live search engine seo1 Where Does Your Website Traffic Come From?

Google may bring this business over 80% of their traffic today, but …

  • What if the next change Google algorithm update hits them hard?
  • What is going to happen to this business if their ability to rank well with Google goes away?
  • Does the majority of your traffic come from organic searches?
  • How much of your traffic is from a referral source?

Businesses today concentrate so much of their efforts based around Google that they sometimes forget about what the other source potential can be. Yes, Google is here and isn’t going away but take Google out of the picture…now what? What do you have?

Suggestions to drive referral traffic to your site:

  • Video marketing (TubeMogul, YouTube, etc.)
  • Emails and newsletters to your personal database (sphere of influence, past & current clients) – send them a short email with teaser links to your site or include a short video with links to items discussed in the video
  • Newsletters and other subscriber-based content to your list building database.
  • Blogging
  • Listing Syndication
  • Twitter
  • Real estate forums (ActiveRain Localism, Trulia and Zillow are some of the best)
  • Social networking (Facebook, LinkedIn, etc.)
  • Local business locators with Google, Bing and Yahoo (let me know if you have questions to submit your business properly)
Filed Under: Bing, Blog, Facebook, Google, Lead Generation, Linked In, Listing Syndication, Search Engine / Directory, SEO, Social Media, Social Networking, TubeMogul, Twitter, Video Marketing, WordPress, YouTube

Using the Internet to Broadcast Yourself

June 10, 2009 By Leave a Comment
A new area has begun in real estate the digital revolution is here and some agents are going to be left behind. Smart agents have discovered a powerful new tool they can use to advertise their listings, their business and themselves. The internet can propel your sales to a whole new level you have never realized. By using some of the top video upload sites agents can blast information about their listings to millions of people. No other way of advertising can make such an impact when considering most online video sites are completely free for people to go on and place their ads.

Now comes the complicated and most important part about using the internet to promote your business; how do you get people to view your content before everybody else’s? The answer is simple it comes down to how you choose your key words on each site. Most real estate agents new to using the internet to advertise their listings will have trouble at first getting the response they need. A great way to bend the learning curve in your favor is to hire some help to get you on the net and set you on your way to understanding the ins and outs of these sites.

The main places to get your videos out there are:

  • TubeMogul (video syndication site / tracking of videos)
  • YouTube
  • Google Video
  • Yahoo! Video
  • MySpace

On every site they have help section that will go over ways to increase your exposure and advertise your business better. Best of all these web sites allow you to include your company logo and picture so your clients are sure they have found your listings.

This is so popular with sellers now leading agents have started including these web sites as part of their listing presentation. Home owners really like being able to show family and friends the detailed presentation video web sites can provide. Utilizing these tools will greatly increase your business’ exposure to home buyers and sellers and will get you more sales.

Filed Under: Social Media, TubeMogul, Video Marketing, YouTube

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