How to Increase Your Bottom Without Food

December 27, 2010 By Leave a Comment

rhino 300x199 How to Increase Your Bottom Without FoodThink about your daily routine… answering emails and voice mails from the day before. Working with clients to buy and sell their homes. Paperwork paperwork paperwork.

Now, you need to market your listings and your business on and off the internet. More hours in the day is what you need – where will you find them? Take a few seconds to figure out how much time does it take you to do the following:

  • Write a blog article and post
  • Upload listing to MLS
  • Enhance Realtor.com listing
  • Enter listing into Postlets,  vFlyer, YouBuz, etc.
  • Brand your listing to your Trulia account
  • Create videos from photos and post to social media site
  • Stay on top of your social networking sites
  • Create email blast to database
  • SEO work
  • Anything else you do on the internet to promote your business and listings

Do you have that magic number? Now, plug it in to this spreadsheet and see how much more money you could add to your BOTTOM LINE in commissions if you had this time back. Go ahead…try it. It will take less than 30 seconds for you to see that you MUST be outsourcing your administrative and marketing efforts.

Click to download our Excel spreadsheet to see how much you can increase your bottom…bottom line that is.

Filed Under: Listing Syndication, Marketing, Outsourcing, Social Media, Social Networking

Where Does Your Website Traffic Come From?

February 20, 2010 By 1 Comment

google bing yahoo msn live search engine seo1 Where Does Your Website Traffic Come From?

Google may bring this business over 80% of their traffic today, but …

  • What if the next change Google algorithm update hits them hard?
  • What is going to happen to this business if their ability to rank well with Google goes away?
  • Does the majority of your traffic come from organic searches?
  • How much of your traffic is from a referral source?

Businesses today concentrate so much of their efforts based around Google that they sometimes forget about what the other source potential can be. Yes, Google is here and isn’t going away but take Google out of the picture…now what? What do you have?

Suggestions to drive referral traffic to your site:

  • Video marketing (TubeMogul, YouTube, etc.)
  • Emails and newsletters to your personal database (sphere of influence, past & current clients) – send them a short email with teaser links to your site or include a short video with links to items discussed in the video
  • Newsletters and other subscriber-based content to your list building database.
  • Blogging
  • Listing Syndication
  • Twitter
  • Real estate forums (ActiveRain Localism, Trulia and Zillow are some of the best)
  • Social networking (Facebook, LinkedIn, etc.)
  • Local business locators with Google, Bing and Yahoo (let me know if you have questions to submit your business properly)
Filed Under: Bing, Blog, Facebook, Google, Lead Generation, Linked In, Listing Syndication, Search Engine / Directory, SEO, Social Media, Social Networking, TubeMogul, Twitter, Video Marketing, WordPress, YouTube

Benefits of Social Networking

July 2, 2009 By Leave a Comment

As real estate agents we all understand the importance of social networking. With society so fast paced today networking can be a difficult thing to accomplish along with everything else that needs to be done. Modern lives are much more complicated and busy and using tools to help agents connect with home buyers and sellers can increase your business immensely.

Utilizing web sites like Facebook, twitter and youtube not only will increase the exposure of your business, it will allow sellers and buyers to get to know you on a personal level. People really like to work with people they know a little about. Posting pictures of your toy poodle or your love of all things made out of macramé may not seem vitally important to your business at first when the society for the preservation of macramé calls for you to list their head quarters you will be smiling all the way to the bank.

This scenario may be far fetched but the concept is very sound and has been proven to work again and again. It works because it is based on a concrete marketing principle that social networking leads to sales. It is all about who you know.

The internet is an excellent tool to help you get your name out to the people who can benefit from your business the most. In the process of telling people about you through these helpful online web sites, you will get the huge advantage of forming contacts along the way. A lot of different people use the net to research people, businesses and many other things. In fact for most people the internet is the first place they go to when needing some information. Make sure you are at the top of the list in your area and use the net to form lasting relationship that will help your business immensely.

Filed Under: Social Media, Social Networking

Top 11 Reasons Why You Shouldn’t Outsource Your Marketing

June 20, 2009 By Leave a Comment
You have unlimited time to write your own blogs and press releases AND submit them to related web sites
  1. Your office resources are endless to help to develop ads and post to BackPage, CraigsList and Kijiji
  2. You have a dedicated Web team to analyze your Web site stats and optimize your Web content accordingly
  3. Your in-house graphic design team develops all your brochures / postcards for mailings and CDs / flyers for open houses
  4. Your independently wealthy and can afford to spend money on hiring additional staff to create and maintain your real estate marketing needs
  5. Your team of experts knows how to create videos from photos and post them on video Web sites
  6. You don’t mind paying for paid vacations, medical / dental insurance, sick leave, SUI, FUI, overtime, bonuses…should I continue?
  7. You have lots of room in your office or home office for your staff
  8. Your Web listings automatically write their own descriptions and post themselves on real estate Web sites AND maintain themselves
  9. Your favorite part of the week is creating electronic newsletters to send to your sphere of influence and past clients
  10. You know so much about social networking you should be teaching others how to use it to generate leads

My tagline is “The Internet has changed the way clients find you – let us help them.”  is very true of today’s marketing of listings. Stats prove that potential home buyers research communities, school, subdivisions and even agents before making contact with anyone.

The more of a presence you have on the Web, the more impressed clients will be with you. The more your name, Web site, etc. is out there, the better potential clients will find you.

I have a client who has received several BUYER leads from Craiglist “homes for sale” because they are researching the marketing the agent does for others.

Internet and social networking have created a time consuming monster for agents to keep up with what others are doing to stay in the game. Unfortunately, not everyone has the experience, time to learn, time to maintain, desire to do any of it or understand why they should do it. By developing a marketing plan (and updating it regularly) you can figure out what is the most “bang for your buck”, what is eating up your time and what you might want to outsource.

There are cost effective ways to outsource these marketing efforts so you can spend time where it needs to be, working with current and potential clients.

Filed Under: eclassified, Facebook, Flyer, Lead Generation, Linked In, Listing Syndication, Marketing, Outsourcing, SEO, Social Media, Social Networking, Trulia, Twitter, WordPress
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