Google may bring this business over 80% of their traffic today, but …
- What if the next change Google algorithm update hits them hard?
- What is going to happen to this business if their ability to rank well with Google goes away?
- Does the majority of your traffic come from organic searches?
- How much of your traffic is from a referral source?
Businesses today concentrate so much of their efforts based around Google that they sometimes forget about what the other source potential can be. Yes, Google is here and isn’t going away but take Google out of the picture…now what? What do you have?
Suggestions to drive referral traffic to your site:
- Video marketing (TubeMogul, YouTube, etc.)
- Emails and newsletters to your personal database (sphere of influence, past & current clients) – send them a short email with teaser links to your site or include a short video with links to items discussed in the video
- Newsletters and other subscriber-based content to your list building database.
- Blogging
- Listing Syndication
- Real estate forums (ActiveRain Localism, Trulia and Zillow are some of the best)
- Social networking (Facebook, LinkedIn, etc.)
- Local business locators with Google, Bing and Yahoo (let me know if you have questions to submit your business properly)
