• H level tags are identified by this html code (examples of the first three H levels):
  • H1 = <H1>Wordpress Real Estate Blogs</H1>
  • H2 = <H2>Blogging for Real Estate</H2>
  • H3 = <H3>Las Vegas Real Estate Blog</H3)
• Include your primary keywords in the H1 level tag once per page / post
• Using the lower level H level tags, break down the “topic” of your H1 level tag and you can use them more than once per page / post
• NEVER hide the text in this tag.
• H3 and below shouldn’t be used for the intent of SEO – they don’t carry as much weight
• Learn how to tweak your CSS code when you wish to blend your H1 tag with your page content font styles.

Below is the code from the CSS that you can modify to blend your H level tags to blend with your site. Here you can change the color, font size, font family, and weight.

Note: Some WordPress blog themes use very large font as the default

Search engines cannot read an image like they do content on your page so you have to tell the search engines what the image is. By doing this you have the opportunity to add more content to your blog. If you are not familiar with .html programming don’t worry, there is a WordPress plugin that will do the work for you. (Aren’t WordPress plugins wonderful!)

When adding photos to your blog you should get into the practice of doing a few things:

1. Install SEO Friendly Images (this plugins uses the name of the photo as an automatic ALT attribute)
2. Name your photos something descriptive – change from disk001.jpg to 1234 Main Street Las Vegas NV Home for Sale.jpg
3. When inserting the photo into your blog double check the description before posting

Below is a video of Matt Cutts discussing the ALT attribute: