Where Does Your Website Traffic Come From?

February 20, 2010 By 1 Comment

google bing yahoo msn live search engine seo1 Where Does Your Website Traffic Come From?

Google may bring this business over 80% of their traffic today, but …

  • What if the next change Google algorithm update hits them hard?
  • What is going to happen to this business if their ability to rank well with Google goes away?
  • Does the majority of your traffic come from organic searches?
  • How much of your traffic is from a referral source?

Businesses today concentrate so much of their efforts based around Google that they sometimes forget about what the other source potential can be. Yes, Google is here and isn’t going away but take Google out of the picture…now what? What do you have?

Suggestions to drive referral traffic to your site:

  • Video marketing (TubeMogul, YouTube, etc.)
  • Emails and newsletters to your personal database (sphere of influence, past & current clients) – send them a short email with teaser links to your site or include a short video with links to items discussed in the video
  • Newsletters and other subscriber-based content to your list building database.
  • Blogging
  • Listing Syndication
  • Twitter
  • Real estate forums (ActiveRain Localism, Trulia and Zillow are some of the best)
  • Social networking (Facebook, LinkedIn, etc.)
  • Local business locators with Google, Bing and Yahoo (let me know if you have questions to submit your business properly)
Filed Under: Bing, Blog, Facebook, Google, Lead Generation, Linked In, Listing Syndication, Search Engine / Directory, SEO, Social Media, Social Networking, TubeMogul, Twitter, Video Marketing, WordPress, YouTube

Google Business Locator and Bing Local Listing Center Registration

February 14, 2010 By 2 Comments

bing local listing center for seo Google Business Locator and Bing Local Listing Center Registration

Want to appear in Google Business Locator or Bing Local Listing Center but you don’t have the time or know-how to create a profile that will get you on top?

The Google business listings in the maps section (also know as the Top 7 for Google and Top 5 for Bing) is one of the most effective marketing efforts for exposure of a business you can use to target local consumers.

There are a number of rules and guidelines that need to be followed for your listing to appear. Also, there is strategy to be used to ensure you are in the top each time.

Take care of your clients and let Practical Real Estate Marketing do the work for you!

Contact us to register your business for a flat fee to Google, Bing and/or Yahoo!

google business locator for seo Google Business Locator and Bing Local Listing Center Registration

Filed Under: Bing, Google, SEO, Yahoo

Long Tail Searches for SEO

February 10, 2010 By 2 Comments

long tail seo search for google bing yahoo Long Tail Searches for SEOIt was announced by HitWise this morning indicated that Google accounted for 71.49% of all U.S. searches for the 4 weeks ending Jan. 31, 2010 which is a 1% decrease month-over-month.

Normally this type of an announcement after a major holiday would not be noteworthy but something else happened during this period…Bing increased its search market share 5% in the same period.

What was also announced was longer search queries (searches of 5 to more than 8 words) continue to increase. Between December 2009 and January 2010, search of 8 or more words increased 6%. Shorter search queries (those of 1 – 4 words) in the same period fell 1 % month over month, but accounted for nearly 80% of all searches in January.

Is it a Keyword or a Long Tail Keyword?

  • Short tail keywords are normally 1-3 words in length. (example: Real Estate Nevada)
  • Long tail keywords are typically 3-6 words in length, but are growing to be even longer! (example: Real Estate Short Sale Agent Las Vegas Nevada)

Read here for the full article.

Filed Under: Bing, Google, SEO

Why I Think Postlets R-O-C-K-S!

February 3, 2010 By Leave a Comment

postlets listing syndication for real estate Why I Think Postlets R O C K S!I  have used Postlets.com for clients for years – I wonder sometimes if I was one of their first users of their amazing real estate listing syndication product.

The ability for agents to syndicate to their listings to other sites, create a single website and use the other functions available, FOR FREE!, can’t be dismissed.

Postlets is a tool that YOU need in YOUR business today. If you don’t have listings – BORROW THEM! (Seriously, there is someone in your office who would love to sell a property or two….just ask!)

Your social media sites are a click away (but be careful with this feature depending how you have your social media / networking accounts set up).

When you set up your Postlets account, be sure to include Google Analytics code. If you are a stats geek like me you will spend 1/2 the day analyzing your traffic sources.

If you are looking for an effective marketing tool for your real estate business, look no further. It’s easy to use (and did I mention FREE unless you feel the need to upgrade your account).

Filed Under: Analytics, Listing Syndication, Postlets Tagged With: , ,
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