How to Increase Your Bottom Without Food

December 27, 2010 By Leave a Comment

rhino 300x199 How to Increase Your Bottom Without FoodThink about your daily routine… answering emails and voice mails from the day before. Working with clients to buy and sell their homes. Paperwork paperwork paperwork.

Now, you need to market your listings and your business on and off the internet. More hours in the day is what you need – where will you find them? Take a few seconds to figure out how much time does it take you to do the following:

  • Write a blog article and post
  • Upload listing to MLS
  • Enhance Realtor.com listing
  • Enter listing into Postlets,  vFlyer, YouBuz, etc.
  • Brand your listing to your Trulia account
  • Create videos from photos and post to social media site
  • Stay on top of your social networking sites
  • Create email blast to database
  • SEO work
  • Anything else you do on the internet to promote your business and listings

Do you have that magic number? Now, plug it in to this spreadsheet and see how much more money you could add to your BOTTOM LINE in commissions if you had this time back. Go ahead…try it. It will take less than 30 seconds for you to see that you MUST be outsourcing your administrative and marketing efforts.

Click to download our Excel spreadsheet to see how much you can increase your bottom…bottom line that is.

Filed Under: Listing Syndication, Marketing, Outsourcing, Social Media, Social Networking

Top 11 Reasons Why You Shouldn’t Outsource Your Marketing

June 20, 2009 By Leave a Comment
You have unlimited time to write your own blogs and press releases AND submit them to related web sites
  1. Your office resources are endless to help to develop ads and post to BackPage, CraigsList and Kijiji
  2. You have a dedicated Web team to analyze your Web site stats and optimize your Web content accordingly
  3. Your in-house graphic design team develops all your brochures / postcards for mailings and CDs / flyers for open houses
  4. Your independently wealthy and can afford to spend money on hiring additional staff to create and maintain your real estate marketing needs
  5. Your team of experts knows how to create videos from photos and post them on video Web sites
  6. You don’t mind paying for paid vacations, medical / dental insurance, sick leave, SUI, FUI, overtime, bonuses…should I continue?
  7. You have lots of room in your office or home office for your staff
  8. Your Web listings automatically write their own descriptions and post themselves on real estate Web sites AND maintain themselves
  9. Your favorite part of the week is creating electronic newsletters to send to your sphere of influence and past clients
  10. You know so much about social networking you should be teaching others how to use it to generate leads

My tagline is “The Internet has changed the way clients find you – let us help them.”  is very true of today’s marketing of listings. Stats prove that potential home buyers research communities, school, subdivisions and even agents before making contact with anyone.

The more of a presence you have on the Web, the more impressed clients will be with you. The more your name, Web site, etc. is out there, the better potential clients will find you.

I have a client who has received several BUYER leads from Craiglist “homes for sale” because they are researching the marketing the agent does for others.

Internet and social networking have created a time consuming monster for agents to keep up with what others are doing to stay in the game. Unfortunately, not everyone has the experience, time to learn, time to maintain, desire to do any of it or understand why they should do it. By developing a marketing plan (and updating it regularly) you can figure out what is the most “bang for your buck”, what is eating up your time and what you might want to outsource.

There are cost effective ways to outsource these marketing efforts so you can spend time where it needs to be, working with current and potential clients.

Filed Under: eclassified, Facebook, Flyer, Lead Generation, Linked In, Listing Syndication, Marketing, Outsourcing, SEO, Social Media, Social Networking, Trulia, Twitter, WordPress

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