1. Your office resources are endless to help to develop ads and post to BackPage, CraigsList and Kijiji
2. You have a dedicated Web team to analyze your Web site stats and optimize your Web content accordingly
3. Your in-house graphic design team develops all your brochures / postcards for mailings and CDs / flyers for open houses
4. Your independently wealthy and can afford to spend money on hiring additional staff to create and maintain your real estate marketing needs
5. Your team of experts knows how to create videos from photos and post them on video Web sites
6. You don’t mind paying for paid vacations, medical / dental insurance, sick leave, SUI, FUI, overtime, bonuses…should I continue?
7. You have lots of room in your office or home office for your staff
8. Your Web listings automatically write their own descriptions and post themselves on real estate Web sites AND maintain themselves
9. Your favorite part of the week is creating electronic newsletters to send to your sphere of influence and past clients
10. You know so much about social networking you should be teaching others how to use it to generate leads

My tagline is “The Internet has changed the way clients find you – let us help them.”  is very true of today’s marketing of listings. Stats prove that potential home buyers research communities, school, subdivisions and even agents before making contact with anyone.

The more of a presence you have on the Web, the more impressed clients will be with you. The more your name, Web site, etc. is out there, the better potential clients will find you.

I have a client who has received several BUYER leads from Craiglist “homes for sale” because they are researching the marketing the agent does for others.

Internet and social networking have created a time consuming monster for agents to keep up with what others are doing to stay in the game. Unfortunately, not everyone has the experience, time to learn, time to maintain, desire to do any of it or understand why they should do it. By developing a marketing plan (and updating it regularly) you can figure out what is the most “bang for your buck”, what is eating up your time and what you might want to outsource.

There are cost effective ways to outsource these marketing efforts so you can spend time where it needs to be, working with current and potential clients.