RealBird Real Estate Toolbar

May 6, 2010 By 2 Comments

RealBird introduces their new service: the RealBird real estate browser toolbar. It is a browser toolbar - powered by Conduit’s core technology - that is private labeled for you and allows your visitors and clients to search for homes, see your featured listings, your hand picked community feeds and more, right from their browser, even after they leave your website.

3774428 4081 625x625 RealBird Real Estate Toolbar

To get started with setting up your toolbar, do the following:

RealBird Real Estate Toolbar

Please note, that these new features are only available for RealBird PRO members.

Cross-browser Property Inquiry Tool

This feature requires a little more explanation in order to emphasize its industry-first, unique and powerful benefits.

With the RealBird Property Inquiry Tool, your toolbar users (e.g. active home buyers) can request more information from YOU about ANY property that they might have found on ANY website. It is a cross-website lead capture and communication tool.

With only one click on your toolbar, your users can send you a property inquiry email that includes the title and URL of the current property page they are currently on. In other words, even if they find a property that they like on Realtor.com, Trulia, Zillow or any other websites, they can contact YOU for more information. Such inquiries are also stored in your Message Archive in the RealBird member area and you can get notified via your Message Archive RSS feed as well.

RealBird Real Estate Toolbar

  1. Your client is on a 3rd party website – e.g. Realtor.com – and finds a property that he or she likes
  2. Your client clicks the “Property Inquiry” button on your own real estate toolbar that he or she previously installed (see the Janie Coffey’s The Miami Story toolbar used in this example)
  3. A contact form pops up instantly with the property title and the Url of the current page preset. Upon clicking the send button, an email inquiry is sent to you and also saved in your RealBird account for future reference.

You can access the tutorial and your RealBird toolbar components in the RealBird member area

Filed Under: Marketing, RealBird

Diverse Solutions IDXpress – The Results Are In!

April 29, 2010 By 1 Comment

february to march comparison1 Diverse Solutions IDXpress The Results Are In!

Above is the traffic for the lowest performing wordpress site that I am working with that the Diverse Solutions IDXpress was installed.

The result? Over 400% increase in traffic in one month. (One site had over 700% growth in one month!)

You can see the notation of when it was installed and that is when the traffic started picking up and up and up!

This plugin is great! Not only does it provide you a search widget for your site but it will also create a page for every listing in the area you specify. EXAMPLE: If the neighborhood “Rolling Hills” has 125 listings available – the plugin builds….125 pages for your site! That’s right – - – indexable content for the search engines.

There are many other functions offered that make your site more robust for a nominal monthly fee.

Call them to set yours up today!

Filed Under: Blog, IDX, SEO, WordPress

SEO No Duplicate WordPress Plugin

April 26, 2010 By Leave a Comment

Having duplicated content on your website accidentally – or for whatever reason – can happen easily. There are millions of article and content on the Internet and matching in articles, blog editions and content can easily occur. In this case, having duplicated content should not be a problem, because the situation can easily be solved by the SEO No Duplicate WordPress Plugin, which will help you define, which variety of the content search engines would index, while other posts will be ignored.

Some might think there is no need for such a plug-in but there is. A large group of black-hat SEO individuals in order to gain search ranking are easily abusing duplicate content, which gives headaches to search engines in detecting and penalizing such actions. With accidental duplicate contents you can easily be presented a SEO spammer to the search engine, which might have critical consequences. By helping you handle your search engine duplicate content you can easily improve your site’s search engine optimization with the no duplicate plugin, by setting to the permalink our post page’s canonical.

The SEO No Duplicate WordPress Plugin is among the easiest plug-ins to install, are easy to implement and can help you avoid problems connected to search engine duplicate content. Although search engine is a smart machine – it is only a machine. It can detect duplicate content, but it cannot define why that specific content is duplicated; the search engine is not interested about the source of the content it is only detecting and penalizing remarking you as a SEO spammer. So easily avoid this potential problem and danger by using SEO No Duplicate WordPress Plugin and you define which variety of the content search engines would index ignoring other, similar posts.

Filed Under: Plugin, WordPress

RainCamp is Coming to Las Vegas

March 22, 2010 By 1 Comment

RainCamp™ Las Vegas is confirmed for April 1st, 2010. This is NOT an April Fool, but it is a great opportunity to get away for the weekend, enjoy mixing some business with pleasure, and be one of our guests in the Ballroom Theater at UNLV.  What happens in Vegas, won’t stay in Vegas this time, you’ll be able to bring home what you learn, along with everything else that happens, and begin applying it immediately to your Social Media and Marketing Business Plan.

Lot’s of our friends and members are coming this year to “soak” up the “rain” and they’re coming from all over.  Why?  Because it’s Vegas baby, and who’d want to miss out on that?  Register for a seat, book your flight, get a room, bring your suitcase and Vegas dining attire, throw in your laptop, cellphone, some aspirin, and a couple extra bucks for site seeing and for some extra curricular activities, and COME ON DOWN!!!

Click here to register for the 2010 Las Vegas RainCamp™

activerain raincamp las vegas 300x172 RainCamp is Coming to Las Vegas

Original post from  ActiveRain™


Filed Under: ActiveRain, Educational Events, RainCamp

Are You Using All The Realtor Benefits Offered?

March 1, 2010 By Leave a Comment

There are several marketing tools that are offered that most 1) don’t know exisit or 2) forgot they exisited. What am I talking about? The marketing tools offered by Realtor.

Two that I would like to hights are the following:
LOWES:

  • When I worked for a real estate group part of my marketing efforts were to send coupons to all the new homeowners whether we represented the seller or the buyer.
  • Several times we would get a phone call or even thank you notes saying they received the coupon and was surprised to see it in the mail.
  • Some of the buyer’s who were represented by another agent would thank us and mention that they hadn’t heard from their buyer’s agent since the closing and really appreciated “the small touch” we extended.
  • LESSON LEARNED: The little things mean a lot to people and that is what they will remember when referring services to their friends and colleagues.

ENTERTAINMENT BOOK:

  • Offers local discounts to all types of services such as dry cleaning, movies, restaurants and more
  • Make a GREAT closing gift to new homeowners
  • LESSON LEARNED: See above, it’s the little things that people ACUTALLY USE that mean the most to them

What are the “little touches” that you do for your clients and how do you stay in contact with them so they feel they are not forgotten once the commission check has been cashed?

Filed Under: Marketing

vFlyer Announces Redesign to Current Service

February 22, 2010 By 1 Comment

vflyer listing syndication vFlyer Announces Redesign to Current ServicevFlyer (listing syndication provider) just announced they have improved the service of their current flyers and improvements that they will be focusing on for 2010.

Top 10 improvements of the redesigned service

  1. Faster customization of flyers
  2. Better presentation of theme options in the Flyer Editor
  3. Quick Links in the Flyer Editor for easier navigation
  4. Simpler photo management
  5. Two views for the Flyers page – Expanded and Compact
  6. More listing information in vFlyer Backpack and other places in your account
  7. New summary page, seen after publishing a flyer, with easier access to the ten Craigslist layouts
  8. More ready-made custom theme templates
  9. A more straightforward Theme Editor
  10. Easier widget creation

Our Focus in 2010

Our team is already busy working on new marketing services for our members. The following will be our focus this year:

  1. Providing more tools to personalize your marketing content
  2. Providing more tools to help facilitate interaction with your clients and prospects
  3. Adding new marketplace partners
  4. Providing more social media marketing tools

Source: vFlyer

Filed Under: Flyer, Lead Generation, Listing Syndication, vFlyer

Using ALT Tags & Plugins for Your Blog

February 22, 2010 By Leave a Comment

Search engines cannot read an image like they do content on your page so you have to tell the search engines what the image is. By doing this you have the opportunity to add more content to your blog. If you are not familiar with .html programming don’t worry, there is a WordPress plugin that will do the work for you. (Aren’t WordPress plugins wonderful!)

When adding photos to your blog you should get into the practice of doing a few things:

  1. Install SEO Friendly Images (this plugins uses the name of the photo as an automatic ALT attribute)
  2. Name your photos something descriptive – change from disk001.jpg to 1234 Main Street Las Vegas NV Home for Sale.jpg
  3. When inserting the photo into your blog double check the description before posting

Below is a video of Matt Cutts discussing the ALT attribute:

Filed Under: SEO

How to Create Blog Content People Want to Read

February 22, 2010 By Leave a Comment

Everyone always asks me, “what should I be doing to develop content…I need ideas.” So, below is my suggested routine to keep up with your blog:

DAILY:

  1. Go to Zillow or Trulia and read what potential buyers want to know that are in your area. Example: “Does adding a swimming pool increase the value of my home when I sell it?”  Sounds too basic right? WRONG, this is a valid question that someone wants to know the answer to!
  2. Write 300+ words and add to your personal blog and backdate the blog to 1-2 months prior.
  3. Return to Zillow or Trulia and answer the question with basic information “…but visit my site to read more about this topic.” and add the link to your site within your answer.
  4. Read your Google Alerts to see if there is anything interesting locally that is either related to real estate or current local event (I have a client who blogged about his local YMCA going into foreclosure and the amount of visitors it attracted to his site was insane!)

WEEKLY:

  1. Follow the HUD press releases and other government sites to keep up with current information and post to your blog.

MONTHLY:

  1. Run reports from MLS of how many properties are active, contingent, pending and sold and compare that to the current month. Be sure to break down by property type.
Filed Under: Blog

Where in the World am I …Photo Contest

February 21, 2010 By Leave a Comment

Every few weeks  I will be holding a photo contest and the person who comments the correct answer first will win a $20 gift certificate (winner gets to pic where it comes from, i.e., Star Bucks, AMEX, etc.). The rules are:

  1. The winner is the first one to comment the correct answer.
  2. Include your name and correct email address when submitting comment form (so I can find you)
  3. The place has to be specific, example:  WRONG = Outerbanks, NC / CORRECT = Hatteras, Outerbanks, NC
  4. Photos will be posted on a Sunday and the duration of the photo contest for a particular photo will run for 2 weeks.

Below is my first photo – start guessing!

hillier family 2009 Where in the World am I ...Photo Contest

Filed Under: Photo Contest

Where Does Your Website Traffic Come From?

February 20, 2010 By 1 Comment

google bing yahoo msn live search engine seo1 Where Does Your Website Traffic Come From?

Google may bring this business over 80% of their traffic today, but …

  • What if the next change Google algorithm update hits them hard?
  • What is going to happen to this business if their ability to rank well with Google goes away?
  • Does the majority of your traffic come from organic searches?
  • How much of your traffic is from a referral source?

Businesses today concentrate so much of their efforts based around Google that they sometimes forget about what the other source potential can be. Yes, Google is here and isn’t going away but take Google out of the picture…now what? What do you have?

Suggestions to drive referral traffic to your site:

  • Video marketing (TubeMogul, YouTube, etc.)
  • Emails and newsletters to your personal database (sphere of influence, past & current clients) – send them a short email with teaser links to your site or include a short video with links to items discussed in the video
  • Newsletters and other subscriber-based content to your list building database.
  • Blogging
  • Listing Syndication
  • Twitter
  • Real estate forums (ActiveRain Localism, Trulia and Zillow are some of the best)
  • Social networking (Facebook, LinkedIn, etc.)
  • Local business locators with Google, Bing and Yahoo (let me know if you have questions to submit your business properly)
Filed Under: Bing, Blog, Facebook, Google, Lead Generation, Linked In, Listing Syndication, Search Engine / Directory, SEO, Social Media, Social Networking, TubeMogul, Twitter, Video Marketing, WordPress, YouTube
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