Lead Generation Using Classified Ad Sites

August 25, 2011 By Leave a Comment

Below are a few tips to get you started with generating leads using Classified Ad sites. Did I miss one? Comment below to let us know!

SUGGESTED SITES TO USE

  • BackPage.com (accepts .html)
  • ClassifiedAds.com (accepts .html)
  • Craigslist.com (accepts .html)
  • Kijiji.com (only if you have listings)
  • Oodle (accepts html but the link is shown in text as an outside link)
  • uPillar (only if you have listings)

GENERIC TIPS

  • Create junk email address for posting ads (suggest using gmail)
  • Forward emails to your user account and create rule to send posting emails to trash to keep inbox “clean”

 

CRAIGSLIST TIPS

  • Create one email account for each computer / IP
    • Laptop at home = laptophome@gmail.com – use this login for only this computer and IP address
    • Office desktop = officedesktop@gmail.com – use this login for only this computer and IP address
    • DO NOT cross ID – computer – IP address
    • Create a Word document with all your ads so you can track the posting days (do not use Excel – the code may not copy back into Craigslist)
    • Do not create your ads in Word – create in a Craigslist and copy to Word or .html code may not work properly
    • Try to post ads at least 3 times a day early morning / lunch time / dinner time
    • Wait at least a minute between posts – if you post to fast you will receive a “slow down” message
    • Add “keywords” to the bottom of some ads with a lot of spaces (zip codes, communities, etc.) – use sparingly with ads (I use at the bottom of 1 out of every 4 I post)
    • Most URL shrinking sites do not work with Craigslist
    • Create graphics in PowerPoint or Publisher to use in ad
    • Rotate ads so they do not appear to the be the same ad with Craigslist
      • Unique the title
      • Unique body text
      • If possible, create multiple landing pages for the same type of ad

 

AD IDEAS

  • Property Listings
    • Use Postlets,  vFlyer or other listing syndication generated .html code
    • Use generic text and add text and photos manually
    • Create graphic with photo collage and upload
    • Property Valuations
    • Short Sale help
    • Generic ads – homes for sale / rent by
      • Amenities – horse property, swimming pool, golf course, retirement (watch your wording so you are in compliance with EHO)
      • City
      • Community or subdivision
      • Property type – condo, investment, hi rise, multiplex
      • Sale type – short sale, bank owned
      • School zone
      • Zip

CODING HELP

  • CENTER: <center>TEXT HERE</center>
  • BOLD: <strong>TEXT HERE</strong>
  • HYPERLINK: <a href=”LINK HERE”> TEXT HERE</a>
  • H LABELS (H1, H2, H3): <h1>TEXT HERE</h1>
Filed Under: backpage, Craigslist, kijiji, Lead Generation

Real Estate WordPress Blog – Why Aren’t You Using It for Your Business.

January 31, 2011 By 1 Comment

Real Estate WordPress Blog

Several years ago when I started building WordPress blogs for real estate, it was very hard to convince clients that “this is the wave of the future.” Agents loved their Point2Agent, AdvancedAccess, Z57, OneParkPlace…and on and on…template websites.

ar12964440252251 Real Estate Wordpress Blog Why Arent You Using It for Your Business.

The objections were that not a lot of real estate agents were blogging and using this format for their site. Basically, there were not enough results to encourage people to make the move.

Fast forward years later to to 2011…every type of business owner realizes a strong internet presence is key for survival and even more are acknowledging that blogging is an excellent way to connect to consumers, increase SEO and make their business more profitable. TRI-FEC-TA!

With the ease of use, SEO power, ability to add a plugin within seconds to make your site more robust, and most importantly … COST, there has been a surge of real estate agents converting their old tired unperforming sites to a blog format such as WordPress.

Now that we have indexable IDX products (mmm…oh let’s see…..something like my favorite IDXPress!) websites can be created to be extremely robust and marketable. And, remember I said the keyword “indexable.” (Ignore all the duplicate content stuff you are reading over the past week with Google’s changes — they always make changes —- just keep your eyes forward and keep truckin’ onward and don’t get distracted.)

I would love to see stats of the migration over to WordPress but there’s no source that I can find that has this information.

So, it’s 2011 and you are still using a template website… what’s hold you back – why aren’t you using real estate WordPress blog.

Real Estate WordPress Blog

Filed Under: WordPress

Join.me – Screen Sharing Software That Works!

January 27, 2011 By Leave a Comment

ar129615009461925 Join.me Screen Sharing Software That Works!I have tried many screen sharing options over the past several years during my real estate marketing coaching calls.
Past problems: most have huges files to download to use, have a costly monthly fee or just don’t work the way you want it to.
I am part of a “Mastermind Mayhem” group (LOL) and we use it for our calls to share our screens with one another as each person teaches their topic.

It works very well to change back and forth between presenters and the file download takes less than 30 seconds to install the software to your desktop.

PRO Version: If you really enjoy the free version, you might want to upgrade to teh PRO version which gives you the ability to customize your personal URL and use their management tools. The pro version is priced at $29 per month and you can try it for 1 month to decide if it fits your needs.

Filed Under: Uncategorized

Indexable IDX — Diverse Solutions IDXPress

January 27, 2011 By Leave a Comment

diverse solutions idx wordpress plugin ds idxpress 300x63 Indexable IDX Diverse Solutions IDXPressDiverse Solutions released their indexable IDX product IDXPress a year ago.

The results?

I am now biased towards their product. I love everything about it. Why?

I can build pages such as “View all condos for sale in zip code 89131″ or “View all homes for sale zoned for Shadow Ridge High School” — however I want to manipulate the data to return the results I want, it does it!

The IDXPress plugin is available in most MLS areas (I have had clients request it and it wasn’t available but all parties worked with the MLS to make it available.)

Not only can you build pages with your short code link but you can use the widgets they offer within the sidebar of your WordPress blog.

  • Property search (by city, community, tract and zip)
  • Area list
  • Property list

Looking to showcase your new listing? Using the plugin, just insert the MLS number into the plugin and SHAZAM! all the information about your listing magically appears in your blog post (and remember, it’s indexable).

If you are looking for a rock star website, consider building your real estate WordPress blog using StudioPress and Diverse Solutions IDXPress. The combination of the two creates a winning result.

Filed Under: Uncategorized

Using H Level Tags for SEO

January 11, 2011 By 1 Comment
  • H level tags are identified by this html code (examples of the first three H levels):
    • H1 = <H1>Wordpress Real Estate Blogs</H1>
    • H2 = <H2>Blogging for Real Estate</H2>
    • H3 = <H3>Las Vegas Real Estate Blog</H3)
  • Include your primary keywords in the H1 level tag once per page / post
  • Using the lower level H level tags, break down the “topic” of your H1 level tag and you can use them more than once per page / post
  • NEVER hide the text in this tag.
  • H3 and below shouldn’t be used for the intent of SEO – they don’t carry as much weight
  • Learn how to tweak your CSS code when you wish to blend your H1 tag with your page content font styles.

Below is the code from the CSS that you can modify to blend your H level tags to blend with your site. Here you can change the color, font size, font family, and weight.

Note: Some WordPress blog themes use very large font as the default

seo for wordpress blog Using H Level Tags for SEO

Filed Under: SEO

How to Increase Your Bottom Without Food

December 27, 2010 By Leave a Comment

rhino 300x199 How to Increase Your Bottom Without FoodThink about your daily routine… answering emails and voice mails from the day before. Working with clients to buy and sell their homes. Paperwork paperwork paperwork.

Now, you need to market your listings and your business on and off the internet. More hours in the day is what you need – where will you find them? Take a few seconds to figure out how much time does it take you to do the following:

  • Write a blog article and post
  • Upload listing to MLS
  • Enhance Realtor.com listing
  • Enter listing into Postlets,  vFlyer, YouBuz, etc.
  • Brand your listing to your Trulia account
  • Create videos from photos and post to social media site
  • Stay on top of your social networking sites
  • Create email blast to database
  • SEO work
  • Anything else you do on the internet to promote your business and listings

Do you have that magic number? Now, plug it in to this spreadsheet and see how much more money you could add to your BOTTOM LINE in commissions if you had this time back. Go ahead…try it. It will take less than 30 seconds for you to see that you MUST be outsourcing your administrative and marketing efforts.

Click to download our Excel spreadsheet to see how much you can increase your bottom…bottom line that is.

Filed Under: Listing Syndication, Marketing, Outsourcing, Social Media, Social Networking

Using FREE ad posting to generate leads

November 30, 2010 By 1 Comment

Do you need help creating or posting ads to the eClassified ad sites such as Craigslist, Backpage or Kijiji?

We can help you develop your campaign using text or graphic ads.

Also, once your ad campaign is developed, we will post the ads for you.

Contact us to develop and execute your lead generation campaign today.

Filed Under: backpage, Craigslist, eclassified, kijiji, Lead Generation

Postlets & vFlyer for Lead Generation

November 20, 2010 By 1 Comment

Do you love the power of listing syndication using Postlets and vFlyer but hate spending the time to upload all the data and post to the appropriate places online?

Contact us today to find out how we can help you save your time and generate more money through outsourcing your listing syndication with us!

We will upload your photos, fill out the data forms for each property and post to all your social networking sites (and to eClassifieds such as Kijiji, Backpage and Craigslist!).

Filed Under: backpage, Craigslist, eclassified, kijiji, Lead Generation, Listing Syndication, Postlets, vFlyer

Diverse Solutions IDXpress

November 16, 2010 By 2 Comments

logo Diverse Solutions IDXpress

Six months ago I installed Diverse Solutions IDXpress on my personal website.

The results? Extremely satisfied!

This indexable IDX allows you to set up your pages by city, communities, property types, zip, schools, and more!

Once my pages were built and indexed, I could instantly see in my Google Analytics the keywords consumers were using to find my website.

Almost immediately my traffic started and continues to grow (from 100 – 400 visitors a day).

Need assistance installing your new Diverse Solutions IDXpress plugin? Contact us for a quote.

Filed Under: IDX, Plugin Tagged With:

SEOPressor Diary — Day 1

October 7, 2010 By 2 Comments

I have heard a lot of  great comments about SEOPressor so I decided to try it for myself.

Today I am purchasing the plugin that is supposed to help you get top rankings in Google. It analyzes each page and post so you can see how to improve each and then gives you powerful tools for Google to fall in love with your product.

Will SEOPressor stand up to it’s claim? Come back and see what I find out about this new WordPress plugin.

Filed Under: Plugin, SEO, WordPress
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