Are You Using All The Realtor Benefits Offered?

March 1, 2010 by PREM
Filed under Marketing

There are several marketing tools that are offered that most 1) don’t know exisit or 2) forgot they exisited. What am I talking about? The marketing tools offered by Realtor.

Two that I would like to hights are the following:
LOWES:

When I worked for a real estate group part of my marketing efforts were to send coupons to all the new homeowners whether we represented the seller or the buyer.
Several times we would get a phone call or even thank you notes saying they received the coupon and was surprised to see it in the mail.
Some of the buyer’s who were represented by another agent would thank us and mention that they hadn’t heard from their buyer’s agent since the closing and really appreciated “the small touch” we extended.
LESSON LEARNED: The little things mean a lot to people and that is what they will remember when referring services to their friends and colleagues.

ENTERTAINMENT BOOK:

Offers local discounts to all types of services such as dry cleaning, movies, restaurants and more
Make a GREAT closing gift to new homeowners
LESSON LEARNED: See above, it’s the little things that people ACUTALLY USE that mean the most to them

What are the “little touches” that you do for your clients and how do you stay in contact with them so they feel they are not forgotten once the commission check has been cashed?

If you have questions regarding our real estate administrative or marketing services, email us your questions.