Everyone always asks me, “what should I be doing to develop content…I need ideas.” So, below is my suggested routine to keep up with your blog:

DAILY:

1. Go to Zillow or Trulia and read what potential buyers want to know that are in your area. Example: “Does adding a swimming pool increase the value of my home when I sell it?”  Sounds too basic right? WRONG, this is a valid question that someone wants to know the answer to!
2. Write 300+ words and add to your personal blog and backdate the blog to 1-2 months prior.
3. Return to Zillow or Trulia and answer the question with basic information “…but visit my site to read more about this topic.” and add the link to your site within your answer.
4. Read your Google Alerts to see if there is anything interesting locally that is either related to real estate or current local event (I have a client who blogged about his local YMCA going into foreclosure and the amount of visitors it attracted to his site was insane!)

WEEKLY:

1. Follow the HUD press releases and other government sites to keep up with current information and post to your blog.

MONTHLY:

1. Run reports from MLS of how many properties are active, contingent, pending and sold and compare that to the current month. Be sure to break down by property type.